6 Tips to kick-start a Google Ads campaign in 2022
Regarding digital advertising, Google is the world’s largest and most popular platform. Unsurprisingly, many small businesses turn to Google Ads to help advertise their products and services online.

However, just because millions of other small businesses are using it doesn’t mean everyone is getting the best results.

If you’re interested in having a successful campaign, there are ways you can take before even starting your first ad.

This list should help you with your Google Ads campaign.

1) Set goals before beginning a Google Ads campaign.

It’s essential to set goals and define what success looks like for the digital ads campaign project.

Establishing these goals will help you determine how much marketing budget will be allocated to the campaign and what results you want.

  • Setting an ad budget is one of the first steps in setting Google Ads goals. The budget that was set determines how much money will be spent on advertising and can impact whether or not Google approves your ad request.
  • After identifying how much money to spend, define the people and businesses, you’re trying to reach with your ads. This includes defining the target audience (age group, gender), device type (desktop vs mobile), location (zip code, country) and language preferences that they speak/read fluently enough that they won’t have difficulty understanding them upon viewing them online through our targeted ads within search engines like Bing & Yahoo!
  • Set conversion goals.
  • Understand ROI and CPA (Cost Per Action) goals before starting any new campaigns.

2) Choose target locations carefully.

Think of where your customers are, where you want to advertise, and what kinds of businesses operate in those areas. You can select countries or cities, and if you have a company with locations spread out across the country or around the world (like a chain restaurant). Google Ads allows you to show ads in different regions simultaneously.

3) Choose keywords that match the goals of your ad.

If you’re looking to increase sales, you want to use keywords that match the goals of your ad, as well as ones that are specific and relevant to your business. You should also consider how broad or narrow these keywords are: targeting a particular product or service may help you generate more conversions than using a more general term.

Finally, remember that keyword research isn’t just about finding high-volume terms; long-tail keywords are also helpful because they can capture more specific intent from searchers and bring in more qualified traffic than short-tail terms (which often have high search volumes).

Remember: Google Ads provides suggestions for potential search phrases based on what you enter into the ad group section when creating an AdWords campaign. For these suggestions, consider what people have searched for in the past and check if those searches were successful (i.e., led to purchases).

google ads campaign search

4) Check for positive and negative keywords.

Review the search terms report to identify negative keywords.

When creating a Google Ads campaign, one of the first things to do is review your search terms report to identify negative keywords.

Negative keywords are those words or phrases you don’t want to show ads for. These may include misspellings of your product name, competitor brand names and more.

Make sure your ad language is positive.

A positive ad will get more clicks. Use a positive tone and avoid negative words such as “no” or “not”. Also, make sure your ad language is relevant to your product or service so that it generates clicks.

Avoid using too many words in the ad. This will make it difficult for users to understand your offer. Likewise, don’t use keywords that aren’t relevant to your business.

5) Highlight what’s unique about your business.

To make your business stand out in Google Ads, you’ll need to highlight its uniqueness. Integrating a Call To Action button in your ad copy is the best way to do this. This could be anything from signing up for an email list or downloading a free ebook to booking an appointment at your business.

6) Always test your ad copy and promotions on a small scale first.

It is recommended to run 1 or 2 ads with different variations of your ad copy and promotions so that you can see which one performs better in terms of click-through rate (CTR), cost per click (CPC), conversion rate, and average cost per conversion (ACPC).

Adjust bids based on location. Bid adjustments are a great way to optimise your ads. You can choose to bid more for locations where you get the most clicks or bid less for areas where you get lots of clicks, but they’re not converting. If you’re running multiple campaigns and want to see if one is performing better than another in some geographic regions, this feature will allow you to do that without creating separate ad groups.


google ads campaign roi
While Google Adwords can be a great way to generate traffic and sales for your products, the success of this ad strategy relies on the ability to set specific goals and objectives during the campaign creation phase.

Knowing what you want and how you will measure whether your ads have succeeded is one of the key components to generating a return on investment (ROI).