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There’s no doubt that the world of online marketing is constantly evolving. Video marketing can help boost sales, conversions and brand awareness. With so many new platforms and tools available to marketers, it can take time to know where to start.

But what exactly is video marketing?

A video is a visual representation of information or an idea recorded via a camera. A video can be anything from a single frame (like an animated GIF) to thousands of images strung together. Videos can also be created using audio tracks.

Video marketing is the use of videos in marketing campaigns. It’s often used to promote products or services, but it can also be used for branding purposes and to engage with customers on social media platforms like Facebook and Instagram.

Benefits of video marketing

1) Increased engagement rate.

According to research, people are likelier to watch a video than read text or look at photos, which increases the chances of getting your message in front of more people.

2) Increased conversions.

People are more likely to convert when they see your product or service demonstrated in action.

Higher conversion rates mean more sales and profits for your business.

3) Allows you to tell a brand story.

Video is an excellent way to share your brand story with your audience in an engaging way that helps them understand what you do and why they should care about it.

If you’re selling a product or service, it helps show how it works and its benefits. It also helps if you can tell the story of your company or brand.

4) Help with SEO.

Video can boost search engine rankings by improving the appearance of your website in search results.

Videos attract more organic search traffic than other types of content because they appear as an image thumbnail in Google search results (known as “video snippets”), making it easier for users to spot them while searching online.

Best Video Types For Your Business

Product videos: Showing off your product or service in action

Explainer videos: Introducing people to your company, product or service.

Customer testimonial videos: Interviewing satisfied customers and sharing what they love about you.

How-to videos: Demonstrating or showing how to use your products or services.

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Top Places To Share Your Videos


The original video-sharing site, so it’s no surprise that it’s still one of the best for beginners.


If you want your content shared with friends, Facebook might be right up your alley!

In the 3rd quarter of 2022, with nearly 2 billion active users every month (according to Statista), sharing on Facebook gets exposure in front of many people who may not otherwise see what you have to offer.


Make sure the video is short and sweet. Instagram users don’t want to sit through a lengthy video—they just want to see what you offer in as little time as possible.

Use less text in the video. People are scrolling through their feeds quickly, so any reader will be lost on them unless it’s incredibly important or compelling.

Use hashtags sparingly and only if necessary. If you’re posting a video of one of your products, then using hashtags related to that product will help bring in more views from people interested in that item precisely (and not necessarily your whole brand).


This is a place for sharing short videos about whatever you want to share them. Maybe it’s a video that makes you laugh; perhaps it’s a video that makes you cry. It could be an educational video, or it could be a funny cat video.

How To Optimise Videos For Search Engines like Google

Make it easy for people searching on Google or other search engines to find your video.

Here’s what you can do:

  • In the video’s title, add keywords that describe what the video is about (e.g., “ultimate guide”).
  • Use relevant keywords in the video’s description (e.g., “ultimate guide”). Make sure there are no spelling mistakes!
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  • Ensure your video has tags that include keywords that relate directly to its topic (e.g., ultimate guide). Again, keep an eye out for spelling errors!
  • Keep in mind when creating videos, especially those related to education or learning something new from scratch, keeping them short and sweet is key! Don’t try to put too much information into one clip; instead, split them up into two parts if necessary, so viewers can digest everything before moving on to part two later.

Tips for video marketing

1) Make sure your videos are shareable.

Once you’ve hit on the right topic and format for your video, make sure it has a solid call to action.

The first content of your video should invite people in by giving them a reason to watch.

The last images of your video should end with an invitation for viewers to take the next step and engage with you.

2) Use a call to action in every video.

This can include anything from signing up for a newsletter and subscribing to a channel to downloading an ebook. Calls-to-action is more critical than ever in video marketing because they keep viewers engaged and interested in what you have to say by giving them something specific to do after watching your video.

3) Get a camera, some audio equipment, and some lighting.

As you might expect, the equipment needed to create a video will vary depending on what type of content you’re making.

If you’re just starting, your smartphone can record videos and upload them directly to social media sites like Facebook or YouTube. If your goal is more ambitious—for example, if you want to build an audience that will eventually lead people back to your website—a professional video camera may be needed for higher quality footage or even multiple cameras for shooting video in different locations at once (like when creating interviews).

4) Set up your video space

Before you start filming, setting up the room where you’ll be recording is essential. You’ll want to choose a well-lit space with no potential distractions (e.g., Christmas decorations). This will also help ensure that your video is as easy to watch as possible and improve its quality. A clean background is vital for this reason—if there are too many objects behind you in the frame, your viewer will have trouble focusing on what matters: your message!

5) Write a script that’s clear and engaging.

You don’t need to write out every text or word you’ll use, but writing down your message before you start filming will help keep you on track and ensure that each point is clearly communicated.


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Using video marketing to promote your business can be a potent and effective tool for marketing and advertising. By taking the proper steps and finding the right tools, you can ensure that your videos aren’t falling on deaf ears.

It’s all about presenting your ideas in the most precise and concise ways, and we hope this article will give you some pointers to get started.