Social media is a tool for businesses and organisations to interact with their main audiences. However, getting followers to engage with content can take time and effort. Asking powerful questions is a way to increase engagement. By asking the right questions,...
As a business owner, you understand the value of maintaining a strong online presence. Your website embodies your brand and commonly acts as your shop window. It acts as the potential customers’ foremost interaction with your business. That’s why ensuring...
Are you tired of receiving e-mail bounce notifications in your inbox when you send a newsletter? Do you wonder what they mean and how to fix them? What are e-mail bounces? First things first, let’s define what e-mail bounces are. Simply put, e-mail bounces occur...
Consumers are bombarded with product ads and messages daily and are likelier to engage with content that speaks directly to them. One tool that can help marketers achieve this level of personalisation is link shorteners. We will explore how link shorteners can be used...
User-generated content (UGC) is content that users rather than marketers create. It can take many forms: from photos to videos, reviews and testimonials, or even just text posts on social media platforms like Facebook and Twitter. The benefits of UGC for businesses...
Instagram is the perfect platform for brands to showcase their products and engage with customers. There are more than numerous active users on Instagram! Here are the five secrets to unleashing the power of Instagram: 1) Define your target audience Define your ideal...
