You hear it all the time: user experience. This is a phrase that comes up over and over again in the web design and development realms.

UX (user experience) is a user’s experience with your website or app. It’s how they interact with it and how they feel about it. UX design aims to ensure users have a positive experience when using your product.


Here is a list of the best practices for UX design:

Research your target audience

You need to know who will be using your website or app so you can create something that suits their needs and interests best; this means finding out what makes them tick!

Be empathetic

Put yourself in your web or app users’ shoes and think about how they will use your website or app before you begin designing it. This will help you make decisions that benefit the user instead of only benefiting you (or your company).

Understand your user’s needs and behaviours

Make sure you take the time to understand what makes them tick and what they need from your product. The more you know about your target web or app audience, the easier it will be to create a website that’s exactly what users want.

You can create surveys and conduct interviews to determine what people want from your website.

Develop Personas

Create personas to reflect your target audience members

Use personas to help define your target audience and their goals for using your website or app. Use this information to create personas representing different types of users within your target audience to anticipate their needs better when designing features or content.

Create user stories

Create user stories describing how each persona will interact with the website or app
These stories should include details about how the user interacts with each feature or piece of content presented within their experience with the product or service.

Create wireframes, prototypes, and mock-ups of different user journeys on your site

Wireframes are one way to get great feedback on early drafts of websites and applications. These sketches allow you to get an idea across quickly without spending too much time on details such as colour schemes or images. Wireframes also help you stay focused on the structure and functionality of your website before you begin working on its aesthetics.

Once you have worked out all the details in your wireframe sketch, it’s time to create a prototype of your website or application. A prototype allows you to test different features before developing them into full-fledged products. This will enable developers and designers to work together more efficiently by eliminating design flaws.

Prototypes are great because they allow you to test ideas quickly before investing time and effort into actual design work.

They also give you a way to communicate with others about how their product should look and function so everyone’s on the same page when it comes time for implementation.

Test early and often

Test often throughout the design process, even if it’s just on paper or digitally in sketch form. You can continue testing as long as you’re still making changes to the design, so don’t stop until after launch!

Include real people in testing. Have real people use your website or app, not just other designers or developers, so you can better understand what problems must be fixed and what features need improvement.

Be collaborative

User experience design is a team effort. You don’t have to be a UX designer to contribute to the process! The more people involved in the user experience process, the more likely it is that important issues will be raised and addressed.

Think about navigation and search

A common problem on websites is the inability to find anything. Web and app users can easily get lost in a sea of information, and their frustration level increases with time.

A sound navigation system is essential to a good user experience. Users should be able to find what they need quickly, without having to hunt around for it. Web or app navigation should also be consistent throughout so that users can quickly learn where they are, where they’re going and how to get there.

Search is also an essential part of navigation, as it provides an alternative way for users to find content on your website. When people can’t find what they’re looking for with one method, they may try using another — which is why search should always work well and be fast.

Speed up the loading of web pages

Users expect websites to load quickly; otherwise, they will leave and go elsewhere (especially if there’s competition). Make sure your website loads fast by optimising images and other media files, compressing graphics files as much as possible without sacrificing quality, reducing the number of layers in graphics (for example, in Photoshop) and so on.


UX is essential for any project that requires user interaction or engagement.

Designers interested in the world of user experience will want to brush up on the basics of user-centred design. Giving website or app users what they need and want is essential in creating an excellent end product, whether a website or mobile app. And while some users can be forgiving when it comes to rockier patches along the road, others will move on to something that better meets their needs. By putting UX at the forefront of your design process, you invite more people into your fold and increase the likelihood of a successful finished website or app.

Ultimately, the best practices for UX design will vary from project to project depending on various factors (Budget and timelines being chief among them).

Do not overlook user experience when designing a website or an app. Look at the big picture and be inclusive in the design process. Remember your target customer, and consider their expectations before finalising the product. More than ever, creating a website or app that your target users enjoy using is essential. When you can give people what they want, they will return time and time again.