Blogging has become an essential tool in many aspects of life.
It can be used for personal use or even business, but there are also ways that it can be used by charities and non-profit organisations to help them promote their causes and raise awareness of the issues they are working to solve.
The following are a few considerations you should take before starting your blogging journey for non-profits.
Blogging is another way to connect with people interested in your charity or organisation.
You can share stories about your organisation’s work and tell others about ways they can get involved. Promoting your work and getting more donations
Being honest and transparent when writing on your blog is essential. The internet makes it easy for people to fact-check what you say, so make sure that any information you publish is accurate. Think about ways to include links to other websites in your writing. This will allow your readers to learn more about the causes you support and how they can get involved. Doing this will help them become more informed and motivated individuals.
Blogging is a way to share your thoughts and ideas with the world.
If you want to start blogging for charity, look at some existing blogs or websites from other organisations and see what they do well. Try to emulate this in your writing style. The reason is that it doesn’t seem too different from the rest of the internet already available.
Also, ensure you use the right keywords as tags for your product images.
Choose a topic
When choosing your topic, think about what’s been on your mind lately.
What issues have you been discussing with friends, family and the community?
What have you been writing about in other forms of communication (texting, emailing, and many more.)?
Some popular blog topics are:
-How the non-profit impacts the community
-The mission and vision of the organisation
-What the organisation does and whom it helps
– How to help your organisation and get involved in the community
– The importance of volunteering and how it has changed your life
– Your favourite things about your organisation
– What is the best way to donate to a non-profit?
Your blog shouldn’t be all business; it should include some fun stuff! You want to make sure that when people visit your blog, they’ll see that it’s exciting reading material.
You can also try searching for blog topics on Google. This will give you a list of popular blog posts already out there and some ideas for issues that haven’t been covered yet.
Promoting your blog
Here is a list to promote your non-profit blog and get more readers:
Use social media
Social media is a great way to promote your blog because it’s easy and free. In addition, it can be used as a platform for people to share your content in their networks.
Non-profit organisations are increasingly using social media for marketing purposes. They can use their blog to attract new donors, volunteers, and supporters.
Post your blog on social media. Please share it with your community, charity patrons, friends and followers on Facebook, Twitter, and other social media platforms.
Use hashtags to promote your blog’s topic
To figure out which hashtags to use, think about what you want to achieve with the hashtag – do you want people to share it or see it? Do you want them to engage with it or scroll past it? Then use hashtags that align with what you’re trying to achieve.
For example, if you wrote about volunteering abroad, you can use the following hashtags:
Write a guest post for another charity or for one of your community members
Guest posts are great for getting more exposure to your blog, and by writing one, you can gain new readers and fans from other blogs. It also allows you to build relationships with other bloggers in your niche. Guest blogging enables you to reach new audiences and build backlinks from another site which will help with SEO.
Make sure your blog posts are relevant to the cause
Don’t push people who are only interested in your event or fundraising campaign away with a post about a topic they don’t care about and know. Please keep it simple and easy to read.
Personal connection with the cause
It also helps if you have a personal connection to the cause so that your readers will see it. They’ll know that you are not only an expert in your field but also someone who cares about their best interests.
Making a difference with your non-profit blog
Writing about the issue, you’re fundraising for is also a great way to get people interested in your cause. Donors and patrons are more likely to donate money when they know exactly how it will be used, so if you can show them that their donations will go towards helping sick children or saving animals from abuse, they’re more likely to feel compelled to give.
If you write interesting and informative posts, people will want to comment on them. This means that when you ask readers for donations at the end of each post, they’ll be more likely to respond positively because they know who you are (and what you stand for).