Email marketing is defined as a way of direct marketing using email. The internal working mechanism involves different steps and processes, from getting a list of target clients, sending an email to that list, creating compelling content for the email, analysing its results and identifying the business value.
Email marketing is a cost-effective way to promote new and existing products or services.

It is a marketing process that involves sending commercial or promotional emails to a group of people who have already expressed interest in a product or service.

Though most businesses have already woken up to this, email remains quite popular. Companies can continue to drive in new customers by looking at their website’s homepage. A better way is to use their inboxes to access and market to them on a more personalised level.

The process is divided into four parts:
1. Preparation
2. Acquisition
3. Conversion
4. Retention

There are thousands of email marketing services. Here are some examples of popular services that are well-known: AWeber, GetResponse and MailChimp.

Email Marketing Platform

These software platforms allow you to design, execute, and automate email marketing campaigns. They provide the ability to send (or “deploy”) one-time messages and regular campaigns.

An email marketing platform is a software solution that helps businesses manage their email campaigns and deliver them to subscribers.

The platform allows multiple functionalities, such as creating and sending newsletters, managing subscriber lists and analyzing campaign performance.

An email marketing platform service allows you to create and send emails without worrying about technical details. They usually have built-in templates, auto-responders, design tools, and analytics dashboards. Some of them also offer drip campaigns and automation.

Email platforms are often used by small businesses to reach out to their audience in a personal way. Large companies can also use them as part of their marketing strategy.

Email Marketing Providers

These are the services you use to send those messages. You can think of them as the actual delivery system for email marketing.

Email marketing providers offer tools that help you create an email list (i.e., your customer database) and send emails to that list. These services can be free and paid, but the free ones typically limit how many customers you can add to your list and how often you can send emails out. The paid ones allow more flexibility on what features you need from them.

Some email marketing providers also have additional features beyond just sending out emails, such as analytics about who opened which emails and when they opened them, or even being able to A/B segmentation test different subject lines against each other before sending one out so that you know which one works best!

The benefits of using a professional email marketing provider include:

Saves time:

With an email provider, you don’t have to create your email campaigns or manage them independently.

More targeted:

Using an email marketing provider allows you to target specific customer segments, which can increase the effectiveness of your campaign and help you achieve a better ROI (Return of Investment).

An already established infrastructure:

An email marketing provider has already built a system for managing emails and sending them at scale. This means they can handle all aspects of the campaign, allowing you to focus on other important areas of your business or spend more time growing it!

Email Marketing Campaigns

Email marketing campaigns are a great way to make a lasting impression on your customers, and they’re an increasingly important part of most marketing strategies.

But what is an email marketing campaign? And how does it work?

An email marketing campaign is an email series you send to your customers over time. They can be used for various purposes, from promoting sales to communicating with customers about their accounts.

These specially-designed emails or series of emails deliver value to your subscribers by providing resources, content, or even entertainment. They’re also called “automation sequences” or “email series.”

The first step in the email marketing campaign is to make the template that will be used for all of your emails. This template should include all of the information that will be included in each email. It should also provide space for links or images to be added later.

Once you have an email template in place, you’ll need to create an autoresponder sequence (also known as an auto-responder). The autoresponder sequence helps automate emails; this way, you won’t have to manually send them out one by one (although there are ways around this!).

The next step is sending out emails! You can send out emails manually or automatically through your autoresponder sequence.


These are automated sequences of emails that deliver value to your subscribers by providing resources, content, or even entertainment. Good autoresponders have a set time frame and are designed around a specific topic or goal. The biggest downside of autoresponders is that they don’t consider individual subscriber engagement.

Drip Campaigns

Drip campaigns are very similar to autoresponders in that they’re intended to build relationships with subscribers over time and deliver value on an ongoing basis.

Drip campaigns are email marketing campaigns that send emails in a specific order. Drip emails can be used for everything from promoting products and services on social media to encourage customers to make purchases.

Why Use Drip Campaigns?

Drip campaigns are valuable because they increase your customers’ chances of buying something from you. This happens because drip campaigns create anticipation for what’s coming next in the series and encourage users to take action immediately instead of later. When used correctly, these campaigns can help increase engagement levels, improve conversion rates, and grow sales numbers over time.


There are ways to estimate the value of an email marketing campaign, at least regarding its direct impact on your bottom line.

However, from a start-up’s perspective, there is also much value as an email marketing tool that cannot easily be quantified in units of money. It can do wonders for your SEO efforts (when implemented correctly).

We hope you’ve found helpful information in this blog post for future email marketing endeavours.