User-generated content (UGC) is content that users rather than marketers create.
It can take many forms: from photos to videos, reviews and testimonials, or even just text posts on social media platforms like Facebook and Twitter.
The benefits of UGC for businesses are numerous:
- it’s a way to get your business name out there in front of potential customers;
- it helps build trust with current customers;
it gives you more credibility as an authority in your industry;
- and it gives people something interesting to discuss around the water cooler at work!
Types of User-Generated Content
UGC is a wide and varied phenomenon, but you should be aware of some common types of UGC.
Social media content includes any content you post on your social media channels. It could be photos or videos, but it contains hashtags or comments. Those posts also count if you use hashtags to promote an event or campaign!
Reviews and testimonials: These are reviews left by current customers about their experience with your company–whether they like it or hate it (and why). They can be used in ad campaigns to show potential customers or clients what other people think about your brand before making a purchase decision for themselves.
Brand advocates: People who have been inspired by something related to your business that makes them want to share their experiences with others through word-of-mouth marketing tactics such as blogging or vlogging (video blogging).
They may also participate in contests sponsored by companies like yours, where winners receive free products/services.
Here are some ways UGC can help:
- Drive organic search traffic. Studies found that brands with high user-generated content saw increased organic search traffic. This means more people will see your brand, leading to more sales and leads.
- Improve your website’s visibility on Google’s first page for relevant keywords, which increases conversions because it increases trust among potential customers searching for those terms online–they’ll be more likely to click on a result from an authoritative site like yours than one from an unknown source!
UGC and Social Media
UGC can be used on social media platforms like Tiktok, Facebook, Twitter and Instagram. It’s another way to get people talking about your brand or product because it allows them to share their experiences with others in real-time!
How to Leverage UGC
Ensure the content you curate reflects your brand values and overall marketing strategy.
Once you’ve found some great user-generated content (and maybe even created some yourself), consider running campaigns or competitions where people submit their photos or videos in exchange for prizes like money or free products/services from your company!
This will help encourage more people who visit your website or social media pages to share their experiences with others through social media channels – ultimately leading them back into contact with YOU again!
How to Measure UGC Performance
You can do this by:
- Tracking user engagement. This includes likes, comments and shares on social media platforms like Facebook and Twitter.
- Monitoring reviews and ratings. For example, if a customer posts an online review about your product or service on Yelp or TripAdvisor, you can see how many people have read that review and rated it highly (or not).
- Tracking website traffic from UGC sources, such as blogs or videos uploaded by customers onto YouTube channels explicitly dedicated to this purpose which link back directly through tracking codes embedded within each piece of content posted online.
Best Practices for UGC
You can use UGC to your advantage by responding to customers and encouraging their feedback.
Responding to customer posts on social media is another way to engage with them.
You can also ask them questions or offer special deals in response to their posts.
If you have a specific product or service that could benefit from UGC, encourage customers who use it in their daily lives (or those who are interested) to share photos or videos of themselves using it on social media using hashtags.
UGC and Brand Awareness
This is especially true regarding user-generated content that features other users’ testimonials about how much they love your product or service (and why).
Consider all those ads where celebrities talk about how great something is: “I’ve been using this shampoo since before I was famous! It’s changed my life!” You might think those celebrity endorsements are just paid advertisements until you realise that they’re real people talking about real experiences they’ve had with products/services like yours!
If someone has had a similar experience using said product/service, chances are good that YOU will too!
First and foremost, make sure that any content you use is relevant and authentic. Users won’t want their names associated with something they don’t believe in or agree with; if they feel like they’re being tricked into promoting something they don’t like, they’ll likely stop engaging altogether.
In addition, make sure that any UGC you use is properly attributed back to its creator(s). This is especially important if someone else took the time out of their day/week/life just so that YOU could benefit from THEIR hard work! You wouldn’t want someone stealing YOUR idea either!
Finally: measure performance! If users aren’t engaging with your posts, try adjusting things slightly next time (or maybe even give up altogether).
It provides businesses and organisations with an excellent opportunity to connect with their customers and clients more authentically and engagingly. By leveraging UGC, companies can increase their brand visibility, build customer trust, and ultimately boost their bottom line.
And with the right approach, the benefits of UGC can be substantial.
So, if you’re not already incorporating user-generated content into your digital marketing strategy, now is the time to start.
By doing so, you’ll be well on your way to creating a more engaging and impactful brand experience for your customers.