This blog aims to educate on website ranking and the factors that affect search engine results pages (SERPs).

If you’re unfamiliar with the term, a SERP is simply a listing of websites appearing when someone searches for something.

The first few results are usually the most relevant and popular sites on the Internet—in other words, those are the one’s search engines like Google thinks will provide users with what they’re looking for!

Website Popularity

A website’s popularity is one of the critical factors in the ability to rank highly on a search engine.

A website’s popularity is to look on the number of good quality links to your site from other websites and web pages elsewhere on the Internet. The more website links you have pointing at your site, and the more people will visit it; therefore, more traffic will come through as well as revenue and profit, which means more money!

Website Traffic

Website ranking in SERPs is the primary factor determining its traffic volume. The higher you appear on those pages, the more people will find you through organic searches and click your link.

As a result, website owners with their sites listed prominently in SERPs will likely benefit from increased traffic.

How can this be achieved?

A high website ranking can be achieved by building an excellent site that provides value for users. The more compelling your content and better designed it is, the better chance it will attract people who like what they see or read about on your page. Once these people visit your site multiple times, they’ll tell others how interesting they found what they found there—and then those people may choose to see it as well! Eventually, word spreads throughout social media sites such as Twitter and Facebook, so other users also start hearing about this fantastic resource.

Search engines and complex algorithms

Search engines use many different types of algorithms, each with its own purpose and set of rules for ranking pages; some are more transparent than others. However, all algorithms have some degree of subjectivity—they’re designed to learn from real people’s interactions with content on the web and then react accordingly when users search for similar content in the future.

Search engines regularly update search algorithms. These changes are often gradual and not very noticeable until after you’ve seen a drop in organic traffic, but they’re happening nonetheless.

Some factors affecting a website ranking

1) Website Age

The older a website is, the more authority it has earned.

The longer your site has been around, the more likely Google will trust its information and rank it higher for relevant queries.

2) Website Backlinks

Website backlinks help determine the ranking of your website. Backlinks are hyperlinks that directly connect to your website from another website. They are a form of reputation management, as they help to improve or maintain your online reputation. Backlinks are also essential for SEO, as they help search engines determine what content is most relevant to their users.

For a higher website ranking on search engines, it is essential to have high-quality backlinks pointing toward your website. You will have an advantage over other websites if you have more and higher quality backlinks.

A blog is an opportunity to create backlinks. This is because usually when you publish a new blog post, it will be picked up by other blogs, news sites and social media channels, which will link back to your original post. This can result in an increased reputation for your website and increased traffic from search engines.

3) PageRank

Also known as “Link Juice” or “Page Authority”, PageRank is one of the most fundamental ranking factors because it measures how important and relevant an individual page is within your site. Think of it as an assessment of how well you’ve provided appropriate links from other websites (or pages within your site) back to this one. The more links there are pointing at a given web page, and the better those links are (based on things like link text and anchor text), the higher will be its PageRank score—and thus, it is ranking in searches made against that particular word or phrase.

4) Domain Authority

This metric considers both PageRank scores across all URLs hosted within your domain name plus additional metadata associated with each URL, such as what kind of content they contain (e.g., blog post vs product description), how long ago they were published, etcetera). In short: Domain Authority tells us how authoritative our entire site looks compared to similar sites out there!

5) Website Speed

Server response time – how quickly a web server responds with information about its host computer or network when someone performs a search query against one of its records; this can vary greatly depending upon factors such as server location and load at any given moment in time.”

6) Web Page Structure

The design and development of your website also affect the ranking. The following items are essential for the web page:

Page content – including text and images.
Site structure – site maps help explain how different pages link together on a site (e.g., there will likely be a “Home” page), but many other pages may have links pointing to them from within these main navigation pages or elsewhere throughout your site (e.g., “Contact Us”, “About Us”).
Keywords – include keywords on the web page.

Here are a few steps that will help you improve your website ranking

  • Write quality text content that is relevant to your website’s target audience.
  • Perform search engine optimisation (SEO) by using keywords and phrases related to the topic in the right places on the page, such as titles, headers, body copy text and images.
  • Promote social media activity that amplifies search engine results; this includes likes, shares and retweets from other users interested in similar topics or products that are likely buyers of yours too!


Hopefully, this introduction has given you a clearer picture of how search engines work and what they’re looking for when they create their results lists.
That knowledge is essential because these factors will dictate the kinds of things you do to improve your visibility on a given site. And if one thing’s for sure, if you want a higher rank on search engines, it’s going to take some work. But remember that with any kind of work in life, the benefits usually far outweigh the cost.