A Business Website – Questions to ask Overview
Have you ever wondered why your business website isn’t generating the results you want?
You might be wondering, is it because my content is not up to par? What about my design? Is it all just a bad idea?
The reality is that there are different factors to consider for a business website. Chances are, it’s more than just one thing.
While there are always things you can do to improve your business website, some minor changes can significantly impact and help drive traffic to your site. Here are nine questions you should be asking yourself about your site.
1. What does my site need to say?
Have you ever read text content on social media that made you want to go out and check out the article? If so, why did that make you like an article? Was it the headline? The picture they used? Or something else?
A lot of times, the content is what makes someone click. You might have a great business website, but if your content isn’t engaging, then people won’t be compelled to read it. You can use a catchy headline that will make people want to click on your story.
2. Are you optimising for search engines?
And when people can’t find you, they won’t think of your company as high quality, leading to fewer sales.
You need to optimise your site to rank higher in the search engines. It would help if you were using keywords and phrases relevant to your business and rank highly on the search engines with an appropriate meta title and description. It would help if you also thought about internal linking, site structure, and how your site loads for visitors.
3. How often are you updating your site?
One of the most important aspects to consider is how often your website is being updated. If you’re not updating your site regularly, it can be hard to drive traffic to it. Updating your business website with fresh content – whether it’s new blog posts or a product launch – keeps people coming back and drives them to share it on social media.
4. Does your site load quickly on all devices?
If your business website isn’t mobile-friendly, then you have another problem on your hands. In today’s world, mobile browsing is more popular than desktop usage. Mobile users need to be able to engage with your content as well.
How fast does the page load? If it takes a few seconds or even more, there may be problems loading on different devices. Even if this is just for one person, that is not okay because it will cause them to miss out on all of the other great content that’s waiting for them. Is this happening on different browsers? The server speed or code of the website could have some issues.
5. Is it responsive?
6 Do you have a solid call to action?
7 Do you have enough content for the content that you have on your site?
The more content you have like pages, articles, blogs and vlogs, the better chance it will rank high on Bing, Google & Yahoo. The more content (text and graphics) you have, the more likely people will visit your site and stay there long enough to read everything you have to offer.
For example, if someone wants to learn about a specific topic, chances are they’ll use Google to find information about it. A high Google ranking means that your site has been ranked highly by Google, and you are providing valuable information.
However, if you’re ranking at the bottom of the results page or not coming up at all, then users might think that your site doesn’t have anything worthwhile to offer them. Furthermore, they might not trust what they see since they don’t even know who created the content on your site.
Make sure that when a potential client lands on your page from a search engine result, there’s plenty for them to scroll through and read through so that they feel like their time was worth it and so that they can easily find what they were looking for on your website.
8. Are you using visuals to tell your story?
You also want to make sure that the visuals are relevant and of high quality. We’re not saying to spend loads of money on professional quality photos for your website, but there’s no need for blurry, pixelated images either! You don’t want people to click and be redirected away from your website because they think it looks cheap or unprofessional.
Think about all of the design templates available for websites and blog posts. There are so many different web template designs out there, and chances are, you’ll find one that aligns with what you’re looking for. Once you find your design layout, think about how this impacts how interested people will be in reading more about your products and services. With a good design, readers will more likely want to learn more about what your business offers and sign up for something.
One other consideration with visuals is using quality graphics in your design. Social media icons or “call-to-action” buttons should be easy on the eye and look like they belong on your site.
9. How easy is it to find content on your business website?
If the content is easy to find on your site, it’s not because of an accident. It’s because you planned it that way.
And if you want to make sure your visitors can find what they’re looking for—and fast—you need to consider the following factors.
First, consider the visual hierarchy of your content. This means ensuring that the most crucial information is at the top of the page and in larger font size than less critical information.
Second, avoid using generic wording for your links and buttons. Instead of “click here,” use something like “download my free product.”
Third, don’t overload users with too many options on any one page–stick to about three or four. You might have more options available on other pages, but this will keep things simple for visitors on any given page.
A good website is a significant investment and should be designed to meet the specific needs of your business.
A website should reflect your business and communicate your brand identity.
It should be well designed, well written, and easy to navigate.
It should be visually appealing, fully responsive, and load quickly on all devices.
It should be regularly updated to ensure that it reflects your company’s current offerings.
It should also offer a clear call-to-action to encourage visitors to contact you or purchase products from you.