Overview of the Drinks Manufacturing Industry

The drinks manufacturing industry includes the production of alcoholic and non-alcoholic beverages. The industry is chiefly involved in manufacturing canned and bottled soft drinks and carbonated waters.

The drinks manufacturing industry is affected by economic cycles, regional tastes and other factors that impact consumer demand.

It is mainly reliant on natural resources (due to the nature of most drinks) and other environmental factors such as packaging impacts and efficient waste management.

The Drinks Manufacturing Industry in 2022

The drinks manufacturing industry is rapidly transforming to adopt the ‘new normal.’ In addition, mounting concerns on health habits have resulted in a surging demand for non-alcoholic drinks. Drink manufacturers are taking advantage of the digital grip and e-commerce to handle the pressure. For example, millennials are inclined towards healthy alternatives, particularly in the wake of the present Coronavirus turmoil. In this context, this article probes into the recent trends in non-alcoholic beverages and compares them with traditional drinks.

Healthy Preferences

Undoubtedly, one cannot ignore the impact of the COVID19 pandemic on people’s eating preferences globally. Healthier choices are more popular, and one can see this in bottled water’s demand curve that rises over soft drink consumption. Consumers are conscious about the calories, sugar, and alcoholic content quantities while picking beverages. More than a thirst quencher, beverages are promoted to disease prevention and management drinks. For instance, CBD products in North America are experiencing rapid growth due to their ‘medicinal’ quality promotion. Furthermore, most consumer thinking upholds that what they consume influences their health. Thus herbs and botanical ingredients infused drinks are more prominent in their selection.

Packages and Environment Concerns

Environmental concerns for the eco-friendly packaging of beverages are gaining momentum. Eco-friendly options in packaging can alter customer engagement. Packing differs between drinks; thus, there is a need for innovation and a meticulous study of a beverage’s brand strategy.

Quality over volume

Today, premium drinks manufacturers are growing more than inexpensive drinks because of an outcry for quality. As a result, manufacturing beverages are no longer about price and volume but quality and impact on the environment. The current consumers are more bothered about the excellence of the actual product ingredients they consume. This shift provides limitless space for innovation by adding traditional brews to accelerate demand drive.


Canning technology is now synonymous with modern convenience. Direct-to-consumer beverages and e-commerce industries are thriving even in these challenging times. Most of the favourite drinks of the consumers are now available in cans or bottles. Consumers can enjoy their drink of choice at any location, time or as much or as little as they like. Busy consumers also adopt delivery options to get their desired drinks without going to the store. Since one-hour deliveries are vastly integrated, companies can think of new setups of e-commerce to keep up with the competition. As refrigerated space is also a part of this intense competition, companies develop innovative techniques like shelf-stable offerings and on-tap products.

The Role of Technology in the Drinks Manufacturing Industry

Technology has been an active player in the drinks manufacturing industry. This has changed how people purchase, create, and consume drinks.

Technology plays a significant role in beverage manufacturing by creating ways to improve quality control and efficiency through digital management systems.

Here are some applications in the drinks industry that have allowed technology to play a more crucial role in the business:

  • Process control and automation
  • Work scheduling and optimisation
  • Quality control
  • Energy conservation

The two key drivers of growth in the drinks manufacturing industry are changing consumer preferences and increased technological capability.

Over the decade, there has been an increased focus on personalised products and services, that is, products and services tailored to specific groups of consumers based on their individual preferences. These changes have made it possible for manufacturers to provide customers with more personalised products and services, which helps them meet customer needs more effectively. Changes in technology are also driving changes in how manufacturers choose to promote their products.

A multitude of social media platforms have had a significant impact on this industry by making it possible for manufacturers to connect with consumers directly through Facebook pages, Instagram, Pinterest or Twitter accounts. This increases awareness for individual brands and helps them compete more effectively against larger competitors, which may be better established or better recognised.

The drinks manufacturing industry is one of the most popular industries globally.

Contact us today if you are in the drinks manufacturing sector and would like to know how to leverage digital in your operations. Picodeliq can extend custom-made expertise to handle your business needs efficiently. We transform your business with the right solution and tackle any contingencies with the aid of experienced professionals.