Link-Building - Web Links

Links are one of the most essential parts of SEO.

They help search engines crawl through your website and find the most relevant content for their users. With so much competition for relevant keywords, it’s no longer enough to have unique content simply—you need links too!

However, building links can be difficult as it requires research and much time spent contacting other websites to convince them that yours is worth linking.

Fortunately, there are many simple and practical steps you can take today that will help you achieve link-building success.

What are links?

A link is a clickable reference to another website or piece of content.

Links are one of the most critical factors in SEO because they help search engines understand how your site fits into the web landscape.

Why they matter to SEO

Links are the primary way search engines determine a site’s importance. When you link to another site, it’s like saying, “Hey, Google, this site is important!”

This is why links are considered one of the most crucial search ranking signals in Google’s algorithm (the other two being content and keyword relevance). The more high-quality links you point to your website, the better your rankings will be in SERPs (search engine results pages).

The Basics of Link Building and How It Differs from Other SEO Tactics

It’s a critical part of SEO and can be broken down into three main parts:

Link acquisition – The act of creating or earning links to your site. This includes guest posting, outreach, social media posts, etc.

Link distribution – Once you have acquired links, they must be distributed across the web to have maximum exposure and impact on search rankings.

Link maintenance – This refers to keeping track of what kind of content is being shared about your brand online so that if there are any opportunities for new links or additional exposure for existing ones, you’ll know about them as soon as possible.

The Different Types of Links and Their Value for SEO

There are two types of links: internal and external.

Internal links in a website point to other pages on your website, while external links go to other websites.

External backlinks can help improve your website’s authority and credibility by sending more traffic to it from high-quality sites with good reputations, which will, in turn, increase its rankings in search engines like Google.

Link-Building - Link Distribution

Best Practices for Creating High-Quality, Relevant, and Diverse Links

  • Make sure your links are relevant to your website. It’s easy to get carried away with link building, but if you’re not careful, you can end up with many low-quality links that don’t help your SEO efforts.
  • Don’t just focus on the quantity of backlinks; focus on quality as well. While websites need many backlinks pointing towards them, they must be from high-quality sites to effectively boost rankings in search engines like Google and Bing (or even Yahoo!).
  • Be mindful of what type of content is being linked back out from each page on your site–and make sure there’s enough diversity among those pages’ anchor text profiles so that no single keyword dominates all the incoming links pointing towards any page or section.

Common Mistakes to Avoid When Building Links

In search engine optimisation, link building is critical for improving your website’s rankings and overall online visibility. However, not all link-building practices are created equal.

There are mistakes that many website owners make when building links that can harm their SEO efforts rather than help them.


One of the biggest mistakes a website owner can make when building links is to spam other websites with irrelevant or low-quality links. This includes leaving comments on blog posts or forums with links to your website, submitting your site to low-quality directories, and sending unsolicited emails asking for links. These tactics are ineffective at improving your SEO and can damage your reputation with other website owners and hurt your online credibility.

Buying Links

Another mistake to avoid when building links is buying them. While it is tempting to try to shortcut the link-building process by purchasing links from other websites, this is a risky strategy that can harm your website’s SEO efforts in the long run.

Search engines are getting smarter and better at detecting paid links and are increasingly penalising websites that engage in this practice.

In short, buying links is not a sustainable or effective way to improve your website’s SEO.

Using Black Hat Tactics

Finally, avoiding using black hat tactics when building links is essential. Black hat tactics are any SEO practices that violate search engine guidelines, such as keyword stuffing, cloaking, or link schemes.

These tactics may provide short-term gains in search rankings, but they are not sustainable and can result in penalties (some of them severe) from search engines, including being banned from search results altogether.

Link-Building - Black Hat
When building links for your website, it’s essential to avoid these common mistakes and focus on creating high-quality, relevant, and diverse links to improve your website’s authority and credibility in search engines and users’ eyes.

By following best practices and avoiding spamming, buying links, and black hat tactics, you can build a strong and sustainable link profile that will help your website rank higher in search results and attract more traffic over time.

Tools and Resources to Help You Monitor, Analyse, and Improve Your Link-Building Strategy

If you’re looking to improve your link-building strategy, several tools and resources can help.

Google Search Console (formerly Webmaster Tools): This is a good free tool by Google that allows you to track your site’s performance in search results. It also provides data on how many people click through from each page on your site and where they land when they do so. This information can be beneficial in identifying which pages need more links or other forms of promotion if they aren’t ranking well enough for their target keywords.

Ahrefs Site Explorer (paid): This tool allows users access to information about all sites linking back to theirs as well as data about those links themselves, such as anchor text used in them, whether they’re nofollowed or not, etcetera–allowing users insight into which types of link building strategies work best for their particular niche(s).

Achieving link-building success

For the most part, when building links, you want to go after the high-quality ones. This means that you should be looking for people interested in your site and/or industry who can write about it with authority.

It also helps if they have a large following or reach (like an email list). This will allow visibility and spread the word about your website once they link back to it from their page(s).

You may also find success by reaching out directly over social media channels like Facebook Messenger or Twitter DMs–mainly if the person has already expressed interest in what you do!


Link-Building - Backlinks
The takeaway here is that links are still king when it comes to SEO. They’re crucial for ranking and help you build a better brand, get more traffic and increase sales.

It’s time to get out there and start building links!