This post will help you do just that.
What is a lead magnet?
Lead magnets are marketing tools to generate leads and nurture prospective users and clients. Lead magnets can be guides, checklists, whitepapers, templates, and similar downloadable assets like PDFs.
A lead magnet is usually a free, downloadable resource you create to share helpful information that expresses the value you offer to your target audience.
Also, lead magnets help in building an email list.
Lead magnets should focus on one of three fundamental areas.
- They can help educate potential customers about a problem they have and how your business can solve it (e.g., an ebook or video series).
- They can reveal something meaningful about yourself (e.g., a how-to guide).
- They make it easy for people who like what they’ve learned in the lead magnet to take the following steps with you (e.g., form completion).
Here are a few Lead Magnet ideas
1) A PDF
A PDF will work for any topic because even if you have a lot of content, it can be designed to be read in manageable chunks. Most people only want to read part of the ebook or blog post on something they’re not interested in. Make sure it’s a helpful guide (not just a sales pitch) and provide value without making them feel like they’ve wasted time reading it.
Here are some PDF topics to get you started:
* How To Make The Perfect Afternoon Tea
* How To Wash Your Van Properly
* How To Grow A Rosebush From Cuttings
* How To Tie A Bow Tie
2) A Checklist
Checklists are great lead magnets because they’re straightforward for people to consume. They’re quick and easy to read through and implement immediately after reading them.
Here are some checklists to get you started:
- Create a list of the top 10 things to start your business.
- A checklist of the top things to do in your industry, with links to resources for more information.
- A list of 20 things to do to cut cost in your small business.
3) An ebook version
An ebook version of your blog posts or articles published on your website/blog/online magazine can be turned into a lead magnet.
An ebook is another option if you already have content with many views but still need more backlinks from other websites linking to yours.
This also works well if there are specific topics that only some other bloggers are covering. Creating this is one way for people interested in learning more about those particular subjects to give them better results than searching online. Searching for similar information could take longer depending on how thorough each writer was going over their material before publishing it into print format.
For example, if you are a real estate agent, you can create an ebook about the different types of homes in your area, such as houses and townhouses or flats. You can also include information about how to prepare to sell your home and how to buy a new one.
A workbook is a downloadable resource that helps people apply to their business the principles they learned. A well-designed workbook will allow the participant to learn by doing. Providing a workbook shows that you are knowledgeable or you are an expert on the subject or an expert in your business industry.
A workbook is a set of instructions for performing a task. It usually contains multiple pages, each containing the steps needed to perform that task.
A workbook can be a guide and resource when learning a new subject matter.
Here are some workbook examples:
A guidebook that teaches people how to use your niche product or service
A guide to creating a business plan – the content included in the project, how to write it, and where to find free templates.
Webinars are typically longer than lectures and generally involve more people.
You can use a webinar to share an in-depth presentation with your audience.
For example, if you have written a blog post that briefly touches on an area of expertise, create an extended presentation based on this blog post and present it using a live conferencing platform. Use helpful visuals that listeners would not have gotten from reading the blog post alone.
You should also provide new insight into the topic beyond what the original article offered.
Another example of a webinar is showing people how to use the product and then linking that video to another page where they can download it.
6) Access to a Niche Group
Platforms like Facebook Groups and LinkedIn Groups allow businesses to build communities that cater to their target audiences’ needs, goals, and challenges.
Creating a space for leads and audience interaction will help you generate leads and identify audience needs.
How do you quickly create a lead magnet?
1) Define Your Target Audience
To create a successful lead magnet, you need to know your audience.
- Know the pain points of the people in your target audience and what they’re looking to solve.
“I want to get rid of my acne.”
“How do I market my business online?”
- Learn about their goals and aspirations for their lives and businesses.
- Look at demographics such as age, gender, occupation (if relevant), income level (if applicable) etc. This will help you understand what kind of content appeals most strongly to each of your chosen audience types so that you can tailor your lead magnet accordingly.
2) Give them the right content
Content creation is only the start of crafting a lead magnet. After you’ve made your lead magnet, it’s time to prepare an email that will entice people to download it and begin sharing it with their audience.
Here are some points when creating an engaging call to action email:
- Give them the right content – Use this opportunity to give away something valuable they want to share with their network. Don’t just include a link or a download button—give them something worth talking about!
- Make it easy for them to act – When crafting and writing the copy for your email, be sure that your call-to-action is clear and concise, so readers know what they need to do next. Refrain from overloading them with too many options. If one option isn’t working well for you, try another call to action option until you find one that works best!
3) Decide on the content format
The next thing to decide is what format you want your lead magnet to be.
Just like with any other content, there are some basic ways that people like consuming information.
- Give them something to read: This could be an ebook or a recorded webinar about how to do something specific. You can create this yourself and use tools like Google Docs or Evernote for collaboration and publishing (and it will allow you to use the same document for both). Remember that customers prefer shorter papers because they’re easier to consume, so keep them sharp!
- Give them something to watch: A video tutorial would work well here—make sure it’s not too long (no more than three minutes).
- Give them something to listen to: Podcasts are great if you have audio expertise or access to someone who does—but even if not, just recording yourself talking about your topic will get the job done in most cases!
Lead magnets, free guides, are a way to attract new customers, provide high-quality content, and drive traffic to your website. But they’re not just cranking out a piece of content and throwing it on a page. With the right strategy, you can design a lead magnet that is attractive to prospective customers and ensures that they take a step in their relationship with you.