A blog about finding ways to improve your small business website so potential customers will find you.
Your small business website is the foundation of your internet marketing and visibility efforts. It represents your brand, provides an opportunity to build credibility and trust, helps you attract customers and provides you with a valuable lead generation tool at zero cost. Creating or updating a website may seem intimidating. Here are things you can follow to get your site on the right foot.
Make sure your website looks good and functions properly on all devices
The first step to making your small business website successful and be found online is to make sure your small business website looks good and functions properly on all devices. If you have a website that is not responsive, people may not be able to see it on their phones or tablets. This will mean that users will not be able to find out about your product or service.
When people visit your site from their phone or tablet, they want an experience that’s just as easy to use and pleasant as if they were using a computer. If that doesn’t happen, they’ll move on to another site or never return again. So make sure your website works well for everyone who visits!
Buy a domain name that reflects your identity and enables easy brand association
Buy a domain name that reflects your identity and allows easy brand association.
This is the most critical step when setting up your website, as it will be the first impression web users have of you. Your chosen domain name should reflect who you are, what you do, and what makes your business unique. It should also be short and memorable so visitors can easily recall it when searching for similar companies that offer the same products or services.
If possible, try to include the name of your business in the domain name itself. This will help visitors identify you immediately when they see it in search results on Google Search, Bing or Yahoo. If this isn’t possible because of length constraints (for example: if there are already multiple other businesses with similar names registered), try adding keywords related to your product or service that could help users find you more easily over time as they become more familiar with them (e.g., “best” or “top”).
Keep your website content fresh and relevant, but don’t get too creative
But if you really want to write in a more creative way, try using different formats such as lists or quizzes. But make sure that the website information provided is still relevant to your business and its customers.
Use clear language to ensure your site is accessible for visitors to use and understand
Use clear, easy-to-see calls-to-action (CTAs)
Make sure you can be found in search engines
When people search for something on Google search or another search engine, they want relevant and useful results. If they don’t find what they’re looking for on your site, they’ll move on to another result. That means less traffic—and that means less money coming into your business.
Make sure the content on your site is relevant and useful for the keywords you want to rank for (this means using keywords from time to time throughout the text). For example, if you sell online wedding dresses and want to rank for them, then use the phrase “wedding dresses” in the text of those pages where those words are relevant (for example: “check out our gorgeous wedding dresses”).
Include keyword phrases in your URL, the home page, header, meta description, title and other strategic places.
Also, ensure you use the right keywords as tags for your product images.
Keywords in your website are important because they help search engines find your website online. When people search for services like yours, they want to see your business pop up first! Make sure you use keywords in your title tag and meta description to boost your rankings in search engines like Google.
Whether you need professional help or just a little information, these tips can help you along the way to make sure your small business website is effective and can help attract customers.
If your goal for your website is to make yourself and your business memorable to potential customers and users, keep these things in mind as you build or update your site, they will become an essential part of it.