A blog about finding ways to improve your small business website so potential customers will find you.

Your small business website is the foundation of your internet marketing and visibility efforts. It represents your brand, provides an opportunity to build credibility and trust, helps you attract customers and provides you with a valuable lead generation tool at zero cost. Creating or updating a website may seem intimidating. Here are things you can follow to get your site on the right foot.

Make sure your website looks good and functions properly on all devices

It’s not enough to launch a site and expect people to come.

The first step to making your small business website successful and be found online is to make sure your small business website looks good and functions properly on all devices. If you have a website that is not responsive, people may not be able to see it on their phones or tablets. This will mean that users will not be able to find out about your product or service.

When people visit your site from their phone or tablet, they want an experience that’s just as easy to use and pleasant as if they were using a computer. If that doesn’t happen, they’ll move on to another site or never return again. So make sure your website works well for everyone who visits!

Buy a domain name that reflects your identity and enables easy brand association

Buy a domain name that reflects your identity and allows easy brand association.

This is the most critical step when setting up your website, as it will be the first impression web users have of you. Your chosen domain name should reflect who you are, what you do, and what makes your business unique. It should also be short and memorable so visitors can easily recall it when searching for similar companies that offer the same products or services.

If possible, try to include the name of your business in the domain name itself. This will help visitors identify you immediately when they see it in search results on Google Search, Bing or Yahoo. If this isn’t possible because of length constraints (for example: if there are already multiple other businesses with similar names registered), try adding keywords related to your product or service that could help users find you more easily over time as they become more familiar with them (e.g., “best” or “top”).

Keep your website content fresh and relevant, but don’t get too creative

If you are trying to sell a product, you need to update your site with the latest information about it. If you have just started or created a new website and don’t have much information, hire someone who can help build and write content for it.

But if you really want to write in a more creative way, try using different formats such as lists or quizzes. But make sure that the website information provided is still relevant to your business and its customers.

Use clear language to ensure your site is accessible for visitors to use and understand

Keep it simple: Don’t try to be too clever or have too many bells and whistles on your website—it will only distract from the message you’re trying to send.

Use clear, easy-to-see calls-to-action (CTAs)

Visitors need an easy way out if they don’t want to stay on your page longer than necessary! Make sure there’s a clear “Buy Now” button near the top of each page, so people don’t have trouble finding it when they’re ready.

Make sure you can be found in search engines

When people search for something on Google search or another search engine, they want relevant and useful results. If they don’t find what they’re looking for on your site, they’ll move on to another result. That means less traffic—and that means less money coming into your business.

Make sure the content on your site is relevant and useful for the keywords you want to rank for (this means using keywords from time to time throughout the text). For example, if you sell online wedding dresses and want to rank for them, then use the phrase “wedding dresses” in the text of those pages where those words are relevant (for example: “check out our gorgeous wedding dresses”).

Include keyword phrases in your URL, the home page, header, meta description, title and other strategic places.

Also, ensure you use the right keywords as tags for your product images.

Keywords in your website are important because they help search engines find your website online. When people search for services like yours, they want to see your business pop up first! Make sure you use keywords in your title tag and meta description to boost your rankings in search engines like Google.

Make your website content easy to scan by using hyperlinks directly to the information you want people to know

If your new website is successful, you need to make it easy to scan, which means using hyperlinks that go directly to the information you want people to know. Not only does this make your new website easier for people to read, but it also makes it easier for search engines like Bing or Google to index your site and for visitors to find what they’re trying to find.


Small businesses that don’t have the budget for a marketing firm can still get their message out to the world by using a basic website. Even a small business wanting to advance to the level of larger corporations can do so through the creation of an effective and interesting website. The benefits of having a web presence are enormous, regardless of your company’s budget.

Whether you need professional help or just a little information, these tips can help you along the way to make sure your small business website is effective and can help attract customers.

If your goal for your website is to make yourself and your business memorable to potential customers and users, keep these things in mind as you build or update your site, they will become an essential part of it.