Online Strategy For Education: 10 Proven Strategies to Harness the Power of Social Media and Attract More Students to Your Educational Programmes
Educational Programmes
Online Strategy For Education: 10 Proven Strategies to Harness the Power of Social Media and Attract More Students to Your Educational Programmes

Picodeliq London Team

Jun 5, 2023
Educational Programmes

In today’s world, educational programmes face a unique set of challenges when it comes to promoting themselves and attracting new students. With so many options available, competing educational programmes are out trying to attract students.

This blog post discusses how educational programmes can leverage social media to overcome online marketing challenges and reach a wider audience.

First things first, it’s important to understand the significance of social media in education marketing.

Social media platforms like Facebook, Twitter, Instagram, and LinkedIn provide an excellent opportunity for educational institutions to connect with their education sector target audience, such as potential students and their parents and showcase their programmes.

Now, let’s dive into the 10 strategies to make the most of social media for education marketing:

Step 1: Define the Target Audience

Who are you trying to reach? Which student age groups are you targeting? What educational programmes are they interested in?

Once you clearly understand your education sector target audience, you can tailor the content to what they are looking for about an educational programme and institution.

This will increase the chances of your content resonating with them, leading to more engagement and more potential students applying for a particular educational programme.

Educational Programmes

Step 2: Develop a Strong Social Media Presence

Create and optimise your social media profiles to reflect your educational institution, mission and values.

Ensure your profiles are complete, up-to-date, and consistent across all platforms. This will help you establish credibility and build trust.

Step 3: Create Engaging Content

Create content that captures the attention of your education sector’s target audience and encourages them to engage with your educational programmes.

When it comes to education marketing, you can create content that targets both students and educational institutions.

For students, you can create content that showcases your programmes, highlights student success stories, and provides helpful tips and advice.

For educational institutions, you can create content that showcases your faculty, research, and facilities.

Step 4: Leverage UGC or User-Generated Content

UGC provides social proof. Here are some examples in the education sector.

  • Blog posts and articles written by students and educators about their experiences and insights in a particular subject.
  • Videos that showcase the skills, knowledge, and projects of students.
  • Podcasts produced by students and educators that discuss various topics related to a particular subject, education and learning.
  • Social media posts by students and educators that highlight their achievements, events, and activities.
  • Online reviews and ratings of educational programmes and courses.
  • Online forums and discussion boards where students and educators can share ideas, ask questions, and provide feedback.
  • Wikis compile and organise information on a particular subject.
  • Infographics that present data and information in a visually appealing way.
  • E-books and digital publications that provide in-depth analysis and research on a particular topic.
  • Online portfolios that showcase their work and accomplishments.

Step 5: Utilise Paid Social Media Advertising

They are targeted ads that reach your ideal audience based on demographics, interests, and behaviours. Paid social media advertising can effectively promote your educational programmes and drive traffic to your website.

Utilising paid social media advertising can be an effective strategy for education sites to reach a wider audience and promote their programmes.

With paid advertising, you can create targeted ads that reach your ideal audience based on demographics, interests, and behaviours. This means that you can get potential students interested in educational programmes and increase the chances of conversion. Paid social media advertising can help drive traffic to your course or education website.

Setting a budget and monitoring your ad performance can ensure that your advertising efforts are cost-effective and drive the desired results.

Step 6: Engage with Your Audience

Responding to the forum and social media comments and messages, asking for feedback, and participating in social media conversations are examples of audience engagement.

Active audience engagement shows that you care about providing a positive experience.

Step 7: Use Hashtags Effectively

When it comes to education marketing, you can use popular hashtags such as the following.

#education #learning #Teaching #onlinelearning #elearning #educationmatters #educational #preschool

About Students:
#studentlife #Student #Students #School #Schools #Classroom

Forums and Communications:

Different areas of education:
#STEM -> Short for Science, Technology, Engineering, and Mathematics
#BlendedLearning -> Combination of face-to-face and online learning
#EarlyEd -> Early years education

Educational Programmes

Step 8: Collaborate with Influencers

Collaborate with influencers to create content that showcases your programmes and highlights their benefits.

One example of leveraging your educational institution’s famous alumni or a famous influencer is by requesting a shout-out for a specific event or cause.

Step 9: Monitor and Analyse Your Social Media Performance

Track metrics such as engagement, reach, and website traffic to determine what’s working and what’s not.

Step 10: Stay Up-to-Date with Social Media Trends

Stay informed about the latest social media features, algorithms, and trends to ensure your social media strategy remains effective.


Educational Programmes
Social media can help the education sector and professionals attract more students and promote programmes.

Whether creating engaging content, leveraging user-generated content, or utilising paid social media advertising, there are many ways to use social media to promote educational programmes online.

With these proven strategies take the online marketing of educational programmes to the next level and attract more students than ever before.