In today’s world, educational programmes face a unique set of challenges when it comes to promoting themselves and attracting new students. With so many options available, competing educational programmes are out trying to attract students.
This blog post discusses how educational programmes can leverage social media to overcome online marketing challenges and reach a wider audience.
Social media platforms like Facebook, Twitter, Instagram, and LinkedIn provide an excellent opportunity for educational institutions to connect with their education sector target audience, such as potential students and their parents and showcase their programmes.
Now, let’s dive into the 10 strategies to make the most of social media for education marketing:
Step 1: Define the Target Audience
Once you clearly understand your education sector target audience, you can tailor the content to what they are looking for about an educational programme and institution.
This will increase the chances of your content resonating with them, leading to more engagement and more potential students applying for a particular educational programme.
Step 2: Develop a Strong Social Media Presence
Ensure your profiles are complete, up-to-date, and consistent across all platforms. This will help you establish credibility and build trust.
Step 3: Create Engaging Content
When it comes to education marketing, you can create content that targets both students and educational institutions.
For students, you can create content that showcases your programmes, highlights student success stories, and provides helpful tips and advice.
For educational institutions, you can create content that showcases your faculty, research, and facilities.
Step 4: Leverage UGC or User-Generated Content
UGC provides social proof. Here are some examples in the education sector.
- Blog posts and articles written by students and educators about their experiences and insights in a particular subject.
- Videos that showcase the skills, knowledge, and projects of students.
- Podcasts produced by students and educators that discuss various topics related to a particular subject, education and learning.
- Social media posts by students and educators that highlight their achievements, events, and activities.
- Online reviews and ratings of educational programmes and courses.
- Online forums and discussion boards where students and educators can share ideas, ask questions, and provide feedback.
- Wikis compile and organise information on a particular subject.
- Infographics that present data and information in a visually appealing way.
- E-books and digital publications that provide in-depth analysis and research on a particular topic.
- Online portfolios that showcase their work and accomplishments.
Step 5: Utilise Paid Social Media Advertising
Utilising paid social media advertising can be an effective strategy for education sites to reach a wider audience and promote their programmes.
With paid advertising, you can create targeted ads that reach your ideal audience based on demographics, interests, and behaviours. This means that you can get potential students interested in educational programmes and increase the chances of conversion. Paid social media advertising can help drive traffic to your course or education website.
Setting a budget and monitoring your ad performance can ensure that your advertising efforts are cost-effective and drive the desired results.
Step 6: Engage with Your Audience
Active audience engagement shows that you care about providing a positive experience.
Step 7: Use Hashtags Effectively
#education #learning #Teaching #onlinelearning #elearning #educationmatters #educational #preschool
#studentlife #Student #Students #School #Schools #Classroom
Forums and Communications:
Different areas of education:
#STEM -> Short for Science, Technology, Engineering, and Mathematics
#BlendedLearning -> Combination of face-to-face and online learning
#EarlyEd -> Early years education
Step 8: Collaborate with Influencers
One example of leveraging your educational institution’s famous alumni or a famous influencer is by requesting a shout-out for a specific event or cause.
Step 9: Monitor and Analyse Your Social Media Performance
Step 10: Stay Up-to-Date with Social Media Trends
Whether creating engaging content, leveraging user-generated content, or utilising paid social media advertising, there are many ways to use social media to promote educational programmes online.
With these proven strategies take the online marketing of educational programmes to the next level and attract more students than ever before.