The problem is most business owners have their eCommerce website created and sit back and expect the orders to roll in. it doesn’t work that way. Here are vital steps you need to take to take your eCommerce business from zero to a hundred.
Generate Traffic to your eCommerce Store
SEO Marketing
Hiring a freelance SEO strategist will be a wise investment to avoid hit-and-miss runs. Using services like Ubbersuggest will help you discover keywords related to your business that are currently ranking. Don’t be carried away by the highest-ranking keywords because they are more competitive and will take a longer time to rank. Focus on keywords people are using but aren’t getting satisfactory answers on Google Search.
Also, ensure you use the right keywords as tags for your product images.
Paid Ads
Also, ensure you use the right keywords as tags for your product images.

Social Media Marketing
For startups, do one platform at a time. Only move to the next channel once you generate reasonable traffic in the first one.
Regarding social media marketing, users prefer visual content to written content. Make sure you invest in quality graphic designs and video content that are catchy and highlight your brand identity.
Use social media influencers. It doesn’t have to be Kim Kardashian or Cristiano Ronaldo. It can be a random Instagram influencer who shares a similar passion with the product your brand sells and has a reasonable amount of organic followers.
Provide Relevant Content via Articles/Blogs
For startups, do one platform at a time. Only move to the next channel once you generate reasonable traffic in the first one.
Regarding social media marketing, users prefer visual content to written content. Make sure you invest in quality graphic designs and video content that are catchy and highlight your brand identity.
Use social media influencers. It doesn’t have to be Kim Kardashian or Cristiano Ronaldo. It can be a random Instagram influencer who shares a similar passion with the product your brand sells and has a reasonable amount of organic followers.
Provide Refund Policies, Trials and Discounts
You can also offer free trials and discounts on multiple orders to encourage buyers.

Email Marketing Campaign
Build an Online Community
There’s a term in social media marketing called social listening. It is the process of actively searching for things your target audience is saying about your brand, competitors or the industry. This will help you better understand your customers’ needs better and help you create content to suit their needs.
One way of building an online community is by creating social media group pages and forums for people who share common ideas related to your product or industry to share their views. Information like this is a powerful tool because you will know;
- Complaints your target audience have that haven’t been sorted out by any product
- What they wish you could add to your service or product to improve it
- New trends in the industry
- What your competitors are doing that they like and prefer your product/service
Conclusion
